Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation.

Archive for August, 2006

I´m Tony Parrish

Friday, August 25th, 2006

The Liverpool Daily Post is running a fountain of Internet stories.

Today we have the case of a surfer from Dallas who seeing a crime in progress on a webcam in Liverpool, through his prompt actions, foiled the crime. Whether he is being reimbursed for his trans Atlantic phone bill is not clear.

Wednesday - Liverpool City Council and others are taking action against the blog of Tony Parrish. Tony, whose real identity is not known, has made derogatory comments that have provoked a flurry of legal action. The police have said the blog is now offline although it did not break any laws.

The problem is that nobody knows who Tony is. I´m Tony Parish badges having been springing up over Liverpool, naturally inspired by Spartacus.

If no-one knows his identity, what´s the point of legal action?

Unless this is a ruse by hungry lawyers - create a blog, insult some wealthy people, and then sue them. It is marketing genius.

Accountants can be creatives as well

Friday, August 25th, 2006

Many aspiring careerists are put off from accountancy because it offers no outlet for creativity.

This need not hamper them. Manchesters very own Isoft has shown the way.

It has been very creative with its accounts, so much so that it dominated the front page of the Guardian on Wednesday.

How many PR agencies could achieve that level of recognition?

Time Magazine lists top 100 sites

Tuesday, August 22nd, 2006

Time Magazine has listed the 50 coolest sites.

I can say that Pandora is a good choice with its chance to listen to music freely before purchasing although there is nothing to stop you just listening to the music.

But it looks very American in outlook. Do you agree with their choices? Have you got any suggestions? Please feel free to drop a comment.

There is also a section on 25 sites that we cannot live without. I think this is a better list withh Amazon, ebay (controversial), GMail, The Onion and Craigslist. If you want to know what they all cover (if you really do not know) and you haven’t used them get going.

The highlight must be the Statler and Waldorf From the Balcony. The two Muppet stars
show their impressive archive including a 1977 movie review: the Woody Allen version of Close Encounters of the Third Kind is uncanny.

Snakes on a plane

Sunday, August 20th, 2006

Snakes on the plane might not be in the same class as Apocolypse Now or Trainspoting or Pulp Fiction.

But it has been getting the attention of a much antcipated blockbuster and with no marketing budget nor allowing the crtics to review it. How?

By using the Internet. Spoofs, mock trailers, debate and ideas for the script and action have been flooding cyberspace. So much so that news programmes such as the Channel Four News have been commiting lengthy pieces to this Internet viral marketing phenomenon.

The Guardian film critic even noted: “Bloggers have suggested extending the franchise, although it would be a brave movie executive who commissioned Badgers on a Hovercraft. Or Racoons on the Space Shuttle.”

It seems that you do not need traditional media at all and the better film marketers aviod it all together to create a buzz.

When the novelty of this approach is replicated too many times will it still hold or will marketers for the studios work with the critics? Watch this blog.

The thought police are at work in Newcastle

Saturday, August 19th, 2006

Newcastle City Council have banned the words “pet” and “hinny” - a Geordie version of honey - being used by council staff because they are sexist terms apparently.

The council didn’t point out if they are sexist if a man addresses a woman with the offending words or vice versa or if a women addresses a women. So a women calling another women “pet” would every right to complain to the council if one of their employees was involved.

But to follow their courageous lead I think with have to be more politically correct and with the football season upon us we should start trying to with our favourite pastime. I think the follwing will get us off to a good start:

So John Barnes is not a piss poor presenter, he is charismatically challenged in front of camera

Roy Keane is not agressive he simply hasn’t attended his anger management classes

And Ben Thatcher a poor excuse for a full back is now still a poor excuse for a full back

Axis of stupidity blog

Wednesday, August 16th, 2006

Thanks to Craig McGinty of Connect Media for sending me the link to Neville Hobson’s blog about the Ahmadinejad blog.

Apparently he has the spirit of all bloggers: any visitor from Israel that reads his site will get a trojan or virus for their trouble. All a little bit pathetic. But the situation with the Iranian government is more disconcerting than that.

Blogs can be used for evil

Wednesday, August 16th, 2006

President Ahmadinejad of Iran has gone online with a blog. It is not a case of a head of state embracing new technology, showing his enlightenment and common touch. Iran has the most sophisticated Internet censorship to be found.

So why has he started a blog? Well how could any totalitarian dictatorship let a channel of communication run free?

There is another reason. Ahmadinejad is looking to get a wider audience and another way of communicating his position outside of traditional media.

It is a pity he doesn’t let his countrymen do the same.

Cameron was wrong about hoodies

Tuesday, August 15th, 2006

Just following on from the South Manchester Reporter article on the hoodie menace

I have been contacted by Drongomala and he assures me that the hoodie incident is true.

It is still good PR and the South Manchester Reporter took nearly 2000 hits because of the story. Drongomala might be underground but if they continue do the PR they are doing they will be big.

I hope to catch them minus hoodies at a festival shortly.

How to become a net star

Tuesday, August 15th, 2006

A pensioner has become a big hit on YouTube. He has registered half a million viewings since he put a clip of himself grumbling and reminicising.

Good on him.

But I am still trying to work out how to make my blog attract that much traffic.

The hoodie idea I have discounted as Drongomala do it better than me and I am not old enough for the grumpy old man. I have always been grumpy so I am gettng there.

I will have to do something more novel than Man City winning something and that includes beating Middlesborough at home. A day that will live in infamy, especially as I got flu watching it.

Technology pages for the MEN

Tuesday, August 15th, 2006

The Manchester Evening News had a great technology page in the business section. Sometimes it was a double page.

The technology page was never short of good stories and in fact it was a highlight of the business section for me.

It went over a year ago, but it would be great to have it back. It might have been part of the shake up effecting the economics of so many papers. I am not sure about the reasons. Yet, it would add real value to the Tuesday business section to have a strong technology page.

If you feel the same let Chris Barry the business editor know chris.barry@men-news.co.uk