Comments on: Let’s have a survey about the number of surveys http://www.artisanmc.co.uk/2006/09/29/lets-have-a-survey-about-the-number-of-surveys/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Tue, 06 Jan 2009 11:26:32 +0000 http://wordpress.org/?v=abc By: Stuart Bruce, BMA PR http://www.artisanmc.co.uk/2006/09/29/lets-have-a-survey-about-the-number-of-surveys/#comment-8 Stuart Bruce, BMA PR Fri, 29 Sep 2006 17:57:00 +0000 http://blogtest.pushon.co.uk/?p=60#comment-8 The key to a good survey is to think beyond the coverage. Any average PR can get OK media coverage for a survey. But that's not the point. You need to create something that actually has real value or interest to your end audience - your potential customer.<br/><br/>That requires in-depth understanding of the client's business, something that too many PRs don't have they just see it as being about publicity and media coverage. Easy to do, much harder and better to add real value to your client's business. The key to a good survey is to think beyond the coverage. Any average PR can get OK media coverage for a survey. But that’s not the point. You need to create something that actually has real value or interest to your end audience - your potential customer.

That requires in-depth understanding of the client’s business, something that too many PRs don’t have they just see it as being about publicity and media coverage. Easy to do, much harder and better to add real value to your client’s business.

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