The Liverpool Daily Post will be extending is free distribution within the business community, which proved successful when tried last year.
It is also looking to increase the coverage of niche business sectors online, which must continue to make it one of the most forward looking regional papers in the country; podcasts from journalists are now a regular feature.
The Post is very much targeting its readership, which differs from the Manchester Evening News and its aim to increase readership amongst a broader profile with its city centre giveaway.
The Post has a much smaller focused distribution than the Liverpool Echo and so targeting and marketing are key to its future well being: attracting high value advertisers and readers.
The Post’s free distribution and the online reporting will help it to connect and re-connect with its target readership.
I am sure they will do well.