Chris Anderson, editor of Wired and author of the Long Tail, has decided to blackball journalists that he believes have spammed him.

Chris is irritated by PRs that send releases and pitches without finding out whether his magazine is really interested in such pieces and without finding out if he is the best contact.

He has listed hundreds of PRs from a month’s worth of “spamming.” Weber Shandwick even have the unenviable distinction of 3 staff being blacklisted.

The piece has generated some interest with I think about hundred comments. PRs take note.

Thanks to Craig McGinty for alerting me to this one and pointing out that I forgot the important link on original publication.

Tags: Blacklisting PR, Chris Anderson, Wired magazine

This entry was posted on Thursday, November 1st, 2007 at 10:04 am and is filed under Agency, ArtisanMC, PR, Poor practise. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.