Comments on: Manchester PR agencies: Wharton says it how he sees it http://www.artisanmc.co.uk/2007/11/05/manchester-pr-agencies-wharton-says-it-how-he-sees-it/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Wed, 07 Sep 2011 15:15:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rob Artisan http://www.artisanmc.co.uk/2007/11/05/manchester-pr-agencies-wharton-says-it-how-he-sees-it/comment-page-1/#comment-147 Rob Artisan Wed, 07 Nov 2007 15:30:00 +0000 http://blogtest.pushon.co.uk/?p=313#comment-147 Tom,<br/><br/>brilliant points as always.<br/><br/>I think the emphasis has been on online agencies complaining about offline marketers poor understanding of their art - it is a perspective few of us have voiced<br/><br/>Rob Tom,

brilliant points as always.

I think the emphasis has been on online agencies complaining about offline marketers poor understanding of their art – it is a perspective few of us have voiced

Rob

]]> By: Tom http://www.artisanmc.co.uk/2007/11/05/manchester-pr-agencies-wharton-says-it-how-he-sees-it/comment-page-1/#comment-146 Tom Wed, 07 Nov 2007 14:08:00 +0000 http://blogtest.pushon.co.uk/?p=313#comment-146 Conversely, can I add that most online marketing agencies know very little about PR and more traditional marketing. I'm not underestimating online marketing, but it has not removed the need for other forms of communication and outreach. It's no good driving traffic to your online presence if prospects are then repelled by poor use of language or design, or if they don't convert because their is no offline support to convince them of your value or credibility. Conversely, can I add that most online marketing agencies know very little about PR and more traditional marketing. I’m not underestimating online marketing, but it has not removed the need for other forms of communication and outreach. It’s no good driving traffic to your online presence if prospects are then repelled by poor use of language or design, or if they don’t convert because their is no offline support to convince them of your value or credibility.

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