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Are Apprentice hopefuls made of the right stuff?

Another series of The Apprentice: another set of banal self-serving and deluded individuals for this”reality TV” dross:

“I rate myself as the best salesperson in Europe.” Jenny

“There’s nobody at my age who has achieved what I have.”  Lindi

“If I am faced with a situation that may cause mere mortals to quake, I don’t.” Reaf

“I haven’t failed at anything.” - Nicholas de Lacy-Brown before he got kicked off The Apprentice last night.

Compare with a true entrepreneurial hero:

“We admire people who work hard, who are objective and thorough.  We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness.  The way up our ladder is open to everybody.  In promoting people to top jobs, we are influenced as much by their character as anything else”.

David Ogilvy who built from scratch a worldwide leader in advertising: Ogilvy and Mather.

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This entry was posted on Thursday, March 27th, 2008 at 9:48 am and is filed under The Apprentice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Are Apprentice hopefuls made of the right stuff?”

  1. Jim Says:
    March 27th, 2008 at 10:55 am

    Hi Rob,

    Remember this is entertainment and you can bet there are researchers prodding for these exact stupid quotes.

    I noted one in my own review of the kick-off episode on fish yesterday.

    Jim

  2. Rob Artisan Says:
    March 27th, 2008 at 11:13 am

    Jim,

    not sure that it is entertaining, it is too cringe worthy

    But I take your point that they do not want to show people as reasonable, thoughtful and down to earth. They might not be anyway on that show

    Rob

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