NW Business Insider had a wonderful piece on the dog advertising concept in their current feature on guerrilla marketing.
I originally came up with this concept after selling in the story of a certain dog called Dante in to the South Manchester Reporter. The story of the curry loving pooch spread to the Metro, Manchester Evening News and even The Guardian.
It seemed obvious that there was original and possibly effective advertising mileage to be had and so I teamed up with Mick Greer and Phil Howells, well- seasoned advertising pros.
The lucky recipient was a family lawyers called Greens & Co.
It is some fun but also when there is so much competition to grab our attention it is a little different and attention grabbing.
A quick note: Has no-one done it before? I don’t know. Churchill said an original idea is just a good one everyone has forgotten.