Good Agency, which is poor; featuring Olivia Newton John
One inappropriately named PR agency (in this case) called The Good Agency annoyed the editorial team at How-Do with their epic release on Olivia Newton John saving a one day old cat in China.
As you might know How-Do is the North West portal for the creative industries. So you might wonder what the relevance of Olivia Newton John and a cat on the Great Wall of China is to How-Do: none.
How-Do decided to name and shame the London agency for poor targeting. The press release is fully of hyperbole including Olivia’s sleepless nights tending for said kitten called Magic. This dross was accompanied by an e-mail clogging mega pixel image.
It is worth anybody’s time who needs a laugh (link above).
I could not find the Good Agency’s website because of a search of PR agencies there are a few that have good in their text, so they do not have a clue on online PR / marketing either.
May 2nd, 2008 at 1:27 pm
Found them: http://www.thegoodagency.co.uk/
The company apparently has more than 100 staff. Unfortunately for Olivia Newton John, her publicity only seems to warrant the attention of the tea boy.
May 4th, 2008 at 4:46 pm
Tom,
well done I could not find them although they apparently have a digital division, which I thought might do some SEO.
Still they have given me the best laugh I have had for some time until Peep Show on Friday
Rob