Max Clifford was in The Guardian recently for an in depth interview.

You get the feeling that there is quite a lot of depth to Max, but in three pages and it must be 5,000 words, very little impression seems to be made.

(By the way only 10% of his business is the celebrity stories).

It might be worth getting his autobiography as this just initiates the interest.  AIDA: Awareness, Interest, Desire, Action - my post grad study is paying off!

Tags: Max Clifford

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