Comments on: How a PR stunt can embarrass a national company http://www.artisanmc.co.uk/2008/05/12/how-a-pr-stunt-can-embarrass-a-national-company/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Tue, 19 Aug 2008 21:59:30 +0000 http://wordpress.org/?v=2.5 By: Stephen Newton http://www.artisanmc.co.uk/2008/05/12/how-a-pr-stunt-can-embarrass-a-national-company/#comment-523 Stephen Newton Wed, 14 May 2008 10:49:40 +0000 http://www.artisanmc.co.uk/2008/05/12/how-a-pr-stunt-can-embarrass-a-national-company/#comment-523 There seems to be some confusion over the SORN. This isn't a 'certificate verifying it had not been driven on the road and that it had been parked on his drive' as the BBC report says. It means the owner had agreed to keep the car off the road, which is very different, and means he doesn't have to pay road tax. Cars with SORNs found parked on the public highway can, and often are, removed and crushed. Quite right too! There seems to be some confusion over the SORN. This isn’t a ‘certificate verifying it had not been driven on the road and that it had been parked on his drive’ as the BBC report says.

It means the owner had agreed to keep the car off the road, which is very different, and means he doesn’t have to pay road tax. Cars with SORNs found parked on the public highway can, and often are, removed and crushed.

Quite right too!

]]> By: Barrie Segal http://www.artisanmc.co.uk/2008/05/12/how-a-pr-stunt-can-embarrass-a-national-company/#comment-506 Barrie Segal Mon, 12 May 2008 15:18:48 +0000 http://www.artisanmc.co.uk/2008/05/12/how-a-pr-stunt-can-embarrass-a-national-company/#comment-506 Please tell me more. This looks like a story for volume 2 of my book! Barrie Segal Author of The Parking Ticket Awards: Crazy Councils, Meter Madness & Traffic Warden Hell Please tell me more. This looks like a story for volume 2 of my book!

Barrie Segal
Author of The Parking Ticket Awards: Crazy Councils, Meter Madness & Traffic Warden Hell

]]>