Comments on: Is Facebook the crack cocaine of social networking? http://www.artisanmc.co.uk/2008/06/24/is-facebook-the-crack-cocaine-of-social-networking/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Thu, 20 Nov 2008 18:01:53 +0000 http://wordpress.org/?v=2.3.2 By: Rob Baker http://www.artisanmc.co.uk/2008/06/24/is-facebook-the-crack-cocaine-of-social-networking/#comment-913 Rob Baker Tue, 08 Jul 2008 17:57:48 +0000 http://www.artisanmc.co.uk/2008/06/24/is-facebook-the-crack-cocaine-of-social-networking/#comment-913 Tom, I knew it! But I think we can agree that the traditional marketing model of new entrants dominating markets is less applicable in the online world? Of course it can apply to bricks and mortar, everything is in constant change. Well done on beating my spam filter with your plug. I will allow it this time. Rob Tom,

I knew it! But I think we can agree that the traditional marketing model of new entrants dominating markets is less applicable in the online world? Of course it can apply to bricks and mortar, everything is in constant change.

Well done on beating my spam filter with your plug. I will allow it this time.

Rob

]]> By: Tom Cheesewright http://www.artisanmc.co.uk/2008/06/24/is-facebook-the-crack-cocaine-of-social-networking/#comment-907 Tom Cheesewright Tue, 08 Jul 2008 08:44:46 +0000 http://www.artisanmc.co.uk/2008/06/24/is-facebook-the-crack-cocaine-of-social-networking/#comment-907 Oh yes you are going to be pulled up - on two points. 1. Facebook is losing users and market share in some of the earliest international markets it entered, such as Australia. People are beginning to switch to alternatives. Entering new markets does not mean that it is going to win over users there - especially in places like China where there are strong local alternatives. MySpace was the first to market in most places, and look how FaceBook decimated its userbase with a better product. The next competitor to capture the imagination of the most fickle consumers (teenagers) will do the same to Facebook - especially if it has a stronger mobile element. 2. On another issue entirely, IO Communications has merged with The Digital Quarter to form The Lever - check us out at Http://www.the-lever.com. The IO Comms site will be redirecting there as soon as we have a specific landing page set up. Oh yes you are going to be pulled up - on two points.

1. Facebook is losing users and market share in some of the earliest international markets it entered, such as Australia. People are beginning to switch to alternatives. Entering new markets does not mean that it is going to win over users there - especially in places like China where there are strong local alternatives. MySpace was the first to market in most places, and look how FaceBook decimated its userbase with a better product. The next competitor to capture the imagination of the most fickle consumers (teenagers) will do the same to Facebook - especially if it has a stronger mobile element.

2. On another issue entirely, IO Communications has merged with The Digital Quarter to form The Lever - check us out at Http://www.the-lever.com. The IO Comms site will be redirecting there as soon as we have a specific landing page set up.

]]>