Time for a correction in the lifestyle market?
The last thing I want is to see magazines going bust.
Over the last couple of years a number of NW business publications have fallen away. They have been replaced by Crain’s and Good Company and How-Do, which have been life savers PR wise.
The lifestyle press is the North West has been doing well if the number of publications are something to base this statement on. Buoyed by city centre living, a favourable economy and a property boom the numbers of magazines that I could pick up in Manchester about a year ago I estimated at 14. There was one named after me I think called “Bob.”
In the last month The Magazine has been the centre of speculation as to its future and now YQ magazine has had to defend its position after cuts fueled speculation.
The lifestyle press has enjoyed the boom. Any fall off in the property sector and its advertising and worsening of the credit crunch and you have to winder if more stories will unfortunately be appearing in How-Do with increasing frequency.
