Tom Cheesewright of The Lever expresses an outraged stance on a recent talk given by a non-marketer on how easy it is to do.  Why use those useless “marketers” when it is such as doddle?

The originator of such a view is a finance professional.

I know that marketers and finance people are often of different temperaments, but
surely saying another discipline is easy has its risks.

I could do my own accounts, contact finance companies about pensions myself, investigate shares.  But I would rather have a good professional to help me.

It is not that someone cannot have success doing PR or marketing, but hopefully the professional will be better versed, more efficient and effective over the medium and long term, even if a stater has an initial PR coup.

If they are not, change your supplier.

Tags: PR

This entry was posted on Friday, August 15th, 2008 at 1:43 pm and is filed under Measuring results, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.