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PR release of the week

It is good to hear the insights of what makes journalists tick / giggle /show disgust / show appreciation, and simply use material.

I like Michael Taylor of NW Business Insider revealing a release that made him chuckle:

A local floor resin company making a vital contribution to health and safety at sea with a floor surface that does not erode when oil workers are buffeted while relieving themselves.

How BP must be putting the supplier on their Christmas card list, if not giving them some shares.

But Michael, did you use it that is what we really want to know?

One Response to “PR release of the week”

  1. Michael Taylor Says:

    Yes, course we did. We ran it in our diary page.

    But if the Policy Exchange had been in charge, it would probably have been entitled: “All Jocks piss on the floor”. Mind you, remembering the UEFA Cup final…

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