PR release of the week
It is good to hear the insights of what makes journalists tick / giggle /show disgust / show appreciation, and simply use material.
I like Michael Taylor of NW Business Insider revealing a release that made him chuckle:
How BP must be putting the supplier on their Christmas card list, if not giving them some shares.
But Michael, did you use it that is what we really want to know?

September 2nd, 2008 at 1:38 pm
Yes, course we did. We ran it in our diary page.
But if the Policy Exchange had been in charge, it would probably have been entitled: “All Jocks piss on the floor”. Mind you, remembering the UEFA Cup final…