The game has petrol as a currency and using that theme it offered £20,000 worth of free petrol (£40 for each motorist) at a petrol station in North London.
Complaints flew as the queue caused inconvenience and possibly some extra hazard in road conditions. The promotion was called a halt to by police when £12,000 worth of petrol had been distributed.
The protest from local residents, the wildfire nature of eager motorists learning about the offer, the theatrics of the petrol stations being decked in miltia outfits and the recent debate on fuel costs all helped attract media attention – certainly more than the £20,000 plus it took to stage the event.
Coverage hit the BBC, nationals and even got as far as Canada.
I imagine when the analysis of the event is complete the initial expenditure will make the whole project seem like a steal. It all gives me an idea….