This week saw Business Desk establish its presence on the right side, well west side of the Pennines.

In a time when a number of NW business magazines have been axed it is uplifting to see new channels emerge.  (Since I started writing my blog I have reported on at least  four business titles going for one reason or another just in the North West).

Some of the new publications such as Crain’s seem to have invested as much if not more of their resource into ensuring their online output is as comprehensive and reaches the business audience it intends to communicate with.  The Manchester Evening News also ensures the majority of its content is available online although it does not allow track backs as does How-Do, which certainly has relationship building with readers as a key part of its strategy.

But there are still many trade and business publications that are lagging behind – perhaps disinterested, unaware or simply do not have the resource.

This is a shame.  In a competitive market, where content is often freely available and advertising revenues are going to be scarce surely it is time to make the online world a priority.

This entry was posted on Wednesday, September 10th, 2008 at 9:49 am and is filed under ArtisanMC, Crain's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.