I saw an interesting program about advertising that explored the ability of advertising to generate PR in national publications.

One instance was Kate Moss’ tongue in cheek TV ad about getting the most exciting contract of her career according to her agent, as he signed her up to Virgin mobile.  This all happened after Kate had been involved in a scandal about her cocaine taking.

The advert only ran three times on TV according to the program, but generated a lot of PR coverage for Kate and Virgin.

PRs are adversaries more often than not of traditional advertising agencies.  You can find plenty of references comparing PR to advertising on Google.

The interesting thing was how clever advertisers use the advert with the PR in mind, knowing the extra value it creates.  But even though creativity and extreme or offensive advertising ideas can be used in this aim, it is not an exact science.  Still just a thought….

Tags: advertising, Kate Moss, PR

This entry was posted on Sunday, October 5th, 2008 at 10:21 pm and is filed under PR, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.