Comments on: Breakfast with Max Clifford http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Fri, 12 Mar 2010 15:08:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Celebrity sells | Artisan Marketing Communications http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/comment-page-1/#comment-15911 Celebrity sells | Artisan Marketing Communications Thu, 01 Oct 2009 10:40:36 +0000 http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/#comment-15911 [...] In November I saw  Max Clifford speak. [...] [...] In November I saw  Max Clifford speak. [...]

]]> By: Rob Artisan http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/comment-page-1/#comment-2971 Rob Artisan Mon, 24 Nov 2008 20:37:28 +0000 http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/#comment-2971 Simon, I agree, up to a point. If you do not adapt and evolve you get left behind, and for most agencies this attitude would be ominous. One day it will be for Max Clifford Associates unless they develop. However, Max still does the celebrity work and there is enough of a market for this material in the tabloids to keep him in a strong position for some time, especially as he has the best association with it. At £10,000 a month for a client or so he claims he can buy in the knowledge. Rob Simon,

I agree, up to a point.

If you do not adapt and evolve you get left behind, and for most agencies this attitude would be ominous. One day it will be for Max Clifford Associates unless they develop.

However, Max still does the celebrity work and there is enough of a market for this material in the tabloids to keep him in a strong position for some time, especially as he has the best association with it. At £10,000 a month for a client or so he claims he can buy in the knowledge.

Rob

]]> By: Simon Wharton http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/comment-page-1/#comment-2969 Simon Wharton Mon, 24 Nov 2008 19:14:00 +0000 http://www.artisanmc.co.uk/2008/11/22/breakfast-with-max-clifford/#comment-2969 If Max doesn't do digital, then he becomes increasingly irrelevant. Working the tabloids was fine but if the tabloid audience has gone online, how does he talk to them? If Max doesn’t do digital, then he becomes increasingly irrelevant. Working the tabloids was fine but if the tabloid audience has gone online, how does he talk to them?

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