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PR in an economic cycle

In terms of PR downturns aren’t bad news (sorry about the pun) in terms of potential stories, it remains to be seen how it affects agencies.

Then again booms are good as well.  Some media outlets get pushed along in the flow, whichever way it is going and enjoy the ride.  Indeed a good news story seems unwelcome, it destroys the concensus that we are in real trouble.  When times are good who wants to hear the opposite view?

That is a little unfair.  The Salford Advertiser recently had a story for example from Begbies the insolvency business that told of the woe of local enterprises.  To their credit they ran a piece on three companies I work for in the areas that are doing really well when I said that the piece gave just one side of the story.

Anyway I found a really interesting piece from Jean-Paul Rodrigue on the workings of an economic cycle.

In it the media is noted as a part of the mania stage.  But it has a part to play all along.  I believe it is not an instigator for the most part – you cannot blame our economic problems on the media – but it is a driver at which ever stage i the cycle we are.

People ask if there are stories out there, some from businesses that do well in tough market conditions and I reply, “I am glad you asked, recession related news, views and advice are in boom time.”

2 Responses to “PR in an economic cycle”

  1. Stephen Newton Says:

    You’ve a rather obvious spelling mistake in your headline. Sorry!

  2. Rob Artisan Says:

    Stephen,

    I sometimes cannot see the wood for the trees

    Rob

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