Comments on: The congestion charge reaches a “marketing climax” http://www.artisanmc.co.uk/2008/12/11/the-congestion-charge-reaches-a-marketing-climax/ Artisan Marketing Communications offers clients PR and marketing communications advice, practical support and implementation. Wed, 07 Sep 2011 15:15:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rob Artisan http://www.artisanmc.co.uk/2008/12/11/the-congestion-charge-reaches-a-marketing-climax/comment-page-1/#comment-3208 Rob Artisan Sat, 20 Dec 2008 03:48:59 +0000 http://www.artisanmc.co.uk/?p=478#comment-3208 Tom, I know SKV had a little debacle with an earlier piece of direct mail but not sure on this campaign Rob Tom,

I know SKV had a little debacle with an earlier piece of direct mail but not sure on this campaign

Rob

]]> By: Tom Cheesewright http://www.artisanmc.co.uk/2008/12/11/the-congestion-charge-reaches-a-marketing-climax/comment-page-1/#comment-3198 Tom Cheesewright Fri, 19 Dec 2008 14:23:20 +0000 http://www.artisanmc.co.uk/?p=478#comment-3198 Who was the agency for the 'Yes' campaign Rob? Check out our blog for an alternative take on the failure of the 'yes' campaign, and the relative success of the opposition... http://www.the-lever.com/our_blog.html Who was the agency for the ‘Yes’ campaign Rob?

Check out our blog for an alternative take on the failure of the ‘yes’ campaign, and the relative success of the opposition…

http://www.the-lever.com/our_blog.html

]]> By: Rob Artisan http://www.artisanmc.co.uk/2008/12/11/the-congestion-charge-reaches-a-marketing-climax/comment-page-1/#comment-3099 Rob Artisan Sat, 13 Dec 2008 18:16:15 +0000 http://www.artisanmc.co.uk/?p=478#comment-3099 Stephen, I agree that there is a mistrust of government as you point out, and this is reflected in my view. I think people feel they are being squeezed and indeed conned. Look at traffic parking penalties. They were first introduced to cut down on parking congestion. Local government at first saw it as a burden and then realised it could make money. Now it seems it is about cash generation. I think government has to take a look at itself. A good marketing campaign will not dispel the distrust they have built over the years. Saying that, investment in public transport is needed. Clearly there is a need for all to engage positively. I think government lost people rather than the other way round and it will have to make the first steps. The issue is still very much on the table and needs to be resolved and given direction. Rob Stephen,

I agree that there is a mistrust of government as you point out, and this is reflected in my view.

I think people feel they are being squeezed and indeed conned. Look at traffic parking penalties. They were first introduced to cut down on parking congestion. Local government at first saw it as a burden and then realised it could make money. Now it seems it is about cash generation.

I think government has to take a look at itself. A good marketing campaign will not dispel the distrust they have built over the years.

Saying that, investment in public transport is needed. Clearly there is a need for all to engage positively. I think government lost people rather than the other way round and it will have to make the first steps.

The issue is still very much on the table and needs to be resolved and given direction.

Rob

]]> By: Stephen Newton http://www.artisanmc.co.uk/2008/12/11/the-congestion-charge-reaches-a-marketing-climax/comment-page-1/#comment-3092 Stephen Newton Fri, 12 Dec 2008 10:23:08 +0000 http://www.artisanmc.co.uk/?p=478#comment-3092 Your mistrust of government is interesting and that people generally vote against things they don't understand backs that up. You're thinking of other countries in terms of rerunning referenda, but that does illustrate that referenda are a poor way to govern. Ireland has said no to Lisbon, but the EU still needs to be reformed. You could avoid asking them to vote on reform again by asking them to vote on leaving the EU altogether, but what if they voted to stay? If Manchester has said no, then do we simply forget about trying to secure investment in public transport? Your mistrust of government is interesting and that people generally vote against things they don’t understand backs that up.

You’re thinking of other countries in terms of rerunning referenda, but that does illustrate that referenda are a poor way to govern. Ireland has said no to Lisbon, but the EU still needs to be reformed. You could avoid asking them to vote on reform again by asking them to vote on leaving the EU altogether, but what if they voted to stay?

If Manchester has said no, then do we simply forget about trying to secure investment in public transport?

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