Twitter for PRs
I signed up to Twitter a while ago. The time I did it escapes me and I have no recollection of it.
The concept when first explained did not grab me. Why would I be interested in Stephen Fry being stuck in a lift for instance? That was one of his latest escapades, good luck to him.
Actually my first experience was concerning the Big Chip Awards for the NW digital media sector. I had worked on a couple of award entries for SEO experts PushOn. I was at home on the night of the awards and was following Simon Wharton – the PushON chief – to see if we had won on Twitter. Well, as the night wore on the Twitters become less frequent as the merriment increased. At the point of victory it had all gone quiet.
Simon was right though it has a number of real ways that PRs and indeed any enterprise can use to communicate with its audience as listed by Drew B’S blog. Among those listed are its use in crisis management and networking.
Indeed on the last point of signing up to follow a number of Twitters I had four reciprocate or message me.
The thing about social networking besides giving you a voice it can also give you an audience. And sometimes a warm feeling that you can become part of a community.
Tags: Twitter
February 9th, 2009 at 11:37 pm
The Tweets decreased because there are only so many times you can send “yur my bes fuggin mate, y ar ya fugger”. That’s what the Big Chips do to you.
On the positive side of Twitter, choose who you follow carefully and you can get a lot of good clear thinking back to you quickly at any time of day.
I hereby clain inventing “The Twittering Point” which is where you have enough talented people following you to just about guarantee a decent answer to a question you pose.