Simon Wharton of PushON has declared war on BD Recruitment.
A litany of sins committed against Simon when he clearly directed the agency on his wishes has provoked his wrath. There are only so many unsolicited and irrelevant CVs any man can take.
Within a short time his irate blog post was only a few positions below BD’s site on Google.
The lessons are straightforward: managing reputation online is a constant 24/7 occupation. It is one where just one voice can have a detrimental impact.
I placed a piece for Simon in What’s New In Marketing, an online magazine that was run by the Chartered Institute of Marketing, on organic search marketing some time ago.
One of the respondents was an electronics company that had read the piece and was clearly interested in Simon’s ideas.
When Simon brought up the URL there was a whole page of disastrous economic news following it. The company had had a bad year but had recovered – their online reputation had clearly not and they were totally unaware of it.
I believe many businesses neglect their online reputation, not realising the round the clock damage their brand is suffering.
What is perhaps most surprising about this first story is that I came across it through Twitter today, a full year after the blog post about BD Recruitment. And do you know BD Recruitment has not stopped bothering Simon and his angry post is still a few places below their website on Google.