The recent catapulting of Nicola Fisher to stardom and a rumoured £50,000 fee for selling her “story”after being hit by a policeman at the G20 protests raises some interesting PR angles – ones that have been covered in other stories before but are worth looking at again.
I am not going to comment on the right to protest, whether it was excessive force or Nicola Fisher’s decidedly poor contribution to society (on benefits and never worked at 35 years of age; sorry I did for an instance).
The interesting things from a PR point of view is how the media can magnify certain stories – it is not a level all encompassing balanced view of our world, if you were in any doubt and Max Clifford’s involvement:
Perception moulded in the media
The issue of the right to protest in safety, police reactions to provocation and the myriad of causes represented by G20 protesters were discussed and rightly in the media during and after the G20 protests.
But I have just been reading about Police Officer Gary Toms on the Inspector Gadget blog. Never heard of him? Gary died tackling a robbery and barely made the media a week ago. The author points out the distorted focus of our coverage (link above).
Yes the G20 makes headlines and there was video of the incidence to illustrate the story and there were the issues mentioned above, but so little interest in a policeman dying in the course of duty?
You have to accept the media is simply a lens to look at the world and not always “the true picture,” perhaps never a true picture depending on your point of view.
On YouTube and on a number of blogs there has been a decidedly hostile view of Max Clifford’s participation.
Whether the cynicism he is accused of is of any interest to him or really damages him is doubtful. The next person with a hit and tell or shenanigans at the FA will probably not be turned down by Max.
But I can’t help thinking that many people confuse his “ethics” and operating style as synonymous with PR professionals. Of course they are not but it is once again for all of us to redress that record.