Comments on: Paying for Twitter “followers”

By: DR

DR — Mon, 05 Oct 2009 21:26:52 +0000

Jon,

the point about social media is that it is two way and everyone can talk and listen.

This points to businesses using social media as they would direct marketing, twisting it to something they understand and feel comfortable with rather than actually using the special nature of it to communicate and interact.

Rob

By: RobArtisan

RobArtisan — Fri, 10 Jul 2009 21:32:03 +0000

Tom,

I think people have been wary of any type of e-mail approach for years. Is it a suitable channel for any product or service that has merit? In fact can it do harm using e-mail?

The amount of competition for people’s attention makes it inevitable that social media will be commandeered by marketers desperate to make a quick impression using direct marketing techniques. You cannot force or hurry social media too much.

Rob

By: Tom Cheesewright

Tom Cheesewright — Fri, 10 Jul 2009 07:18:36 +0000

You’re right about email – our experience is that its value as a marketing tool is falling daily. However good your data and however strong your content, response rates are falling as people become used to different kinds of interaction and increasingly sick of clunky old mail.

By: RobArtisan

RobArtisan — Thu, 09 Jul 2009 17:10:03 +0000

Jon,

the point about social media is that it is two way and everyone can talk and listen.

Rob

By: Jon Clements

Jon Clements — Tue, 07 Jul 2009 13:10:50 +0000

Good piece Rob
I think the beauty of social media and Twitter in particular is the ability to identify very closely the people you want to follow, so making interaction with those people – and they with you – so much more meaningful. I don’t see the point of having a high volume of followers if your interests don’t tally with theirs. Therefore, they become – dare I say it – Twanity followers.