Oh who can hold a fire in his hand
By thinking on the frosty Caucasus?
Or cloy the hungry edge of appetite
By bare imagination of the feast?
Or wallow naked in December snow
By thinking on fantastic summer’s heat?
Oh no, the apprehension of the good
Gives but the greater feeling to the worse.
Bolingbroke Richard II
I have heard so many things in the media about green shoots.
A year ago it was financial meltdoom and economic gloom. I am sure I read a variation on that theme for four months in The Times. Did the media get bored and decide to talk up a recovery?
There are always the estate agenices and other vested interests talking up the housing market, so is it all propaganda?
Well my experience of the last couple of months has been positive.
Over summer many decision makers and their companies were still taking cover, hatches firmly shut.
But now the sentiment does appear to have changed.
I have been talking to 1-2 businesses a week that are looking at PR. I have the feeling that many businesses realise that they have survived, but they now have to compete for work. And how do you do that?
These meetings are serious and purposeful in intent.
I have asked others who have confirmed this change is not my imagination or a quirky piece of fortune.
I cannot say this enthusiasm and openess to look at using communications is here to stay, the economy is not robust. We can talk up a recovery and try to generate confidence, but it will fall down if the reality cannot catch up. However, there is perhaps a realisation by business that to stand still now is not really an option.