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I am so bored of Sainsbury’s Twitter pages

I really am.

Sainsbury’s doesn’t really get it!  Yes it is a big concern and as such more people will be following than being followed although the ratio is not impressive as such right now.

But it doesn’t get it.

Social networking is about engaging, it is about conversing, it is about helping each other.

It is similar to a face-to-face situation.  The outlook is essentially the same.

Social media, for me, is not about pushing through your ideas only one way on someone else.  Anyone that sells at a networking event becomes a pariah quicker than John Terry does when his shenanigans are exposed.

Alright, it is different for a blue chip.  Yet an attempt at conversing and looking beyond its own interests would show a real interest in its clients.

Mr Sainsbury I am available for consultancy.

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This entry was posted on Sunday, February 28th, 2010 at 6:08 pm and is filed under Poor practise, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “I am so bored of Sainsbury’s Twitter pages”

  1. Corporate marketing & social media – SAScon debate | Artisan Marketing Communications Says:
    May 4th, 2010 at 7:11 am

    [...] Quite simple pronouncements, yet many big enterprises get it wrong, perhaps it is years of pushing through messages through mass media channels and not having to interact as much on a one to one basis in their marketing:  Sainsbury’s being one possible example of how difficult larger businesses fail to grasp this. [...]

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