The unstoppable rise of video in the digital space
Quite recently I interviewed Lewis Webster of Little Orchard about video online.
I was in no doubt after talking to Lewis about what video can deliver and what its potential is – the SEO power & potential of video is something in itself, let alone just the content.
So the first SAScon speaker, Bruce Daisley from YouTube should have pulled few surprises. But he still impressed….
Video is one third of all web traffic – Cisco
Bruce again quoting Cisco, saying it would be 90% by 2013
Every minute 24 hours worth of video is uploaded onto YouTube
And a few more points of interest….
More people are referred to YouTube than come straight to it
Twitter & 3G is pushing video
YouTube is concentrating on delivering live content such as recent U2 & Alicia Keys gigs, and is aiming to facilitate ordinary users doing the same, albeit perhaps on a smaller scale.
Bruce ended by a little name checking of great viral video: Ok Go’s fantastic video – parodied by The Simpsons, so it must be good and the Evian baby commercial.
The viral potential of both far outstripped expectations: it made Ok Go, leading to sponsorship and big increases in record sales when I believe they were pretty insignificant at their record label; the Evian brass only expected 2 million views, they got 58 million. Wow quite a return on both.
This brings me neatly on to my selling opportunity: if you are a digital agency that is looking at video, then continue reading….
Vision + Media is heavily sponsoring experienced TV professionals to undertake placements in digital agencies.
The cost is a paltry £30 a day to the agency, everything else sponsored by Vision + Media.
So you can learn about video – could be editing and production techniques as much as camera elements – and use highly skilled professionals to work on live projects from the word go.
Tags: Bruce Daisley, SAScon, SEO AND VIDEO, video, viral video, YouTube