PR videos are generally very dull, self-serving, tell everything say nothing on YouTube (Am I being too harsh?) so finding this exception was welcome.
How many journalists have had this type of approach?
Hopefully not too many but poor practice exists and journalists can get fed up and tar all PR professionals as being clueless sales (although genrally I have found them to be courteous and easy to talk to).
Before going on to the video I am reminded of a story on this blog about one editor blackballing certain PR agencies for their lack of professionalism.