ArtisanMC

The tale of the Sky Prawn – a tale of clever rebranding

What do you do when you have swarms of locusts destroying your crops and your culture does not think of these insects as ingredients as typical good old home cooking?

Yes, that’s right you re-brand the biblical pests as lovable and delicious “sky prawns.”

The Middle East is under attack – something that you think they would be used, pestilence rather than war wise – and the question of how to deal with the protein, iron and zinc rich critters is creating a lot of public debate.

The foodies down under dealt with its problem swarms by a re-brand in 2004.  Doesn’t that sound more appetising?

If it does then this list of recipes could be the thing for you as well as reducing the carbon footprint through cutting down on methane emissions.

Happy re-branding and bon appetite