Journalists have adopted Twitter wholeheartedly, so wouldn’t it be useful to have them all in one place, accessible to PR professionals and businesses alike?
Lissted is an attempt to fill that need.
It is an easy to use tool that allows users to select on location (UK, USA as well as worldwide), sectors (which can be broken down in a number of subsets), by individual or outlet. You can even see someone’s Klout score if you really want.
For those wanting to invest (between £99 -£ 149 a month) there are additional features such as tools to monitor key terms, sentiment and influencers – reputation management rather than media relations (no value judgement intended).
While it is quick amass a wealth of Twitter addresses that you can follow, is it really useful?
I like it and it is a short cut to acquiring journalist’s Twitter addresses although PR databases generally offer this information. Nevertheless it is probably an easier to use method although some will prefer doing it while building lists and campaigns on their current systems.
However if a business believes this will give it access to millions of pounds worth of editorial coverage it could be disappointed.
Why Lissted is not a complete solution (at a basic level) for gaining coverage for businesses:
- Journalists often do not talk shop online – I rarely see them asking for specific stories, people, companies etc. It is often used as a personal social media tool.
- Journalists have to follow you or your brand to find stories, they often don’t follow back, unless they have time to search.
- If journalists do follow back can you provide good copy, do you know a good story?
- Do businesses have the time to monitor and analyse in addition to their roles?
Listted is a very useful addition for those looking to expand their Twitter horizons in regard to journalists. However e-mail and databases are still are the language for media relations communication although there will be stories of success using this approach.
It might be that the reputation management is the selling point (as the access to Twitter addresses is free).
Lissted is a useful addition and I have used it to follow several PR and marketing journalists all within 10 minutes of signing on.