In April it will be seven years since I started my Manchester based PR blog.
I have got say writing a PR blog improves your writing style and ability to produce content, but it does take time. PR, marketing and SEO are all time consuming although I only look at the first two, and more inclined towards the public relations.
It also helps to give a basis to advise clients on online PR and of course improve rankings.
Rather than pick out the best entries from well over 600 posts in one attempt, I thought I would pick out the best from the last 12 months and then possibly do a couple of blog posts to cover the first six years. I probably don’t want to revisit the first few years, but let’s see.
There have been a lot of posts about PR and its relationship with marketing:
PR professionals should understand marketing even if they are not strictly marketers being a recent example of why PR professionals need to be able to using marketing planning structures. The case for marketing planing to direct PR was also made in September.
One bugbear is marketing professionals thinking they can do PR because it is “easy” – some have found out it is a different skills set by hard experience.
Some pieces have been about PR professionals and their client relationships. Often both parties (many creative professionals can have this applied to them as well) don’t always appreciate the other’s position. One example is PR retainers, which can be beneficial to all although there is often resistance against them. Another is the benefit of a PR freelancer.
While the issues tackled are often applicable to the PR industry, some are Manchester centric, including how Media City has benefitted Manchester PR agencies although it seems to be somewhat aloof of the city, which might change.
The North / South PR divide was addressed in July 2012. Even though Manchester PR agencies can give London agencies more than a match in quality and certainly budget and ROI, many companies don’t look North, which is their loss.
PR techniques often come up and PR and the English language showed how George Orwell still can teach us a thing or three about writing copy. Some have been from guest bloggers such as George Dearsley’s talking about crisis PR.
A special thanks (although dread to think how much time I have spent on this) to Simon Wharton from search marketing agency PushON for insisting I start writing and helping me get set-up.