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More PR agencies in Manchester – but are there too many?

PR agencies in ManchesterA new week, a new PR agency – at least we can say there is no shortage of PR agencies in Manchester to fill the local media pages with news.

I suspect the pattern is being repeated in many other cities as PR professionals turn their skills to working for their own organisations.

It is a welcome development for clients perhaps with new experience being offered from some many PR suppliers.

However, I also suspect that the market cannot maintain so many new PR agencies in Manchester or elsewhere.

The economy is still slumbering along and more to the point PR is changing. 

As pointed out in a recent post PR alone is not what many businesses want or need.  It seems they need a broader range of services: social media, copy writing, marketing as well as those activities that come under “pure” PR.

Manchester although a city, a reasonably big city does not have the wealth of opportunity that London takes for granted although Manchester PR agencies can more than compete with their London rivals. Can it provide the substance for more PR agencies in Manchester for higher end accounts?

If you look at Manchester SMEs, then those same agencies often need to be able to offer a marketing package.

While it is admirable and understandable that so many PR agencies in Manchester seem to be forming, it is interesting to guess the effect on the Manchester PR scene.

Moreover, many of the new agencies in Manchester seem to be focused on B2C rather than B2B, which also asks more questions of the above.

It is not an issue completely confined to PR agencies in Manchester (or other cities), the same could possibly be asked of SEO agencies (in the near to mid-future) and they have generally been enjoying a period of tremendous growth.

But then again we have the issues of Penguin, Panda and Google algorithms there.   

Still, I am not going to predict the future on all but one point: PR is in more flux than it has been since the deregulation of professional services that enabled firms to use advertising in the mid-90s and consequently it is a question of adaptation as well as competition.