Abuse of YouTube by advertising agencies
Monday, February 2nd, 2009Have you ever wondered if you have what it takes to get into advertising? Are you the cream? Well you might feel a little sour by the following lame attempts by advertising agencies to be creative and funny, about as funny as comediennes Mel (looks a little like Alien Life Form aka ALF, I have pictured the original so you can make a comparison) and Sue.
Scamp the popular advertising industry blog names and shames three:
Ukranian creative agency Provid see their bottom clenching version of Go West by The Pet Shop Boys at www.provid.com.ua/
An old one by a European office of Mind Share which reminds me of footballers singing an FA Cup song, but not a good song, or a Eurotrash feature.
But the worst has to be a tribute to that icon of advertising David Ogilvy by the agency he created. It did have me in two minds: was it shameful or just awful?
The question is what are they saying about themselves and what they offer? Very little, except I really wouldn’t want to do business with such annoying people. Moreover, creative people that are being silly, not original or creative.
I think PushON’s Number One on The Google shows a bit of humour and gets the message across that they are serious about what they do.
So here be the lesson: It is not using YouTube or any channel that counts, it is how you use that channel. Enough of my superior lecturing.
Anyway enjoy!




