John Sargeant – media superstar
Friday, November 21st, 2008It has been depressing news in the nationals recently, and for some the removal (self-appointed) of John Sargeant on Strictly Come Dancing could be included.
On Wednesday the news that he would voluntarily leave the show made the front pages of many nationals and not just the red tops. John was in The Telegraph, The Guardian and The Times. And this was no mention look at page 21-22 – it was half pages. Add blog traffic, broadcast media and a government minister wading in and you have a lot of coverage.
The campaign, vaguely reminiscent of Rickrolling, to keep John despite his lack of any talent has shown the power of viral campaigns. It has also shown and will show for John’s career, the power of celebrity.
A reality show has given John’s career, his earning power and pull a greater vitality than at any time in his political broadcast career, something he was talented at.
We will see John used as an advertising tool for some time to come. With so many offers pouring in, the difficulty will be where he chooses to use his new found fame and power.
John pictured dragging his dance partner across the floor, with all the grace of a farmer dragging a sack of potatoes.



