Banish marketing cliches
Wednesday, January 27th, 2010
This is quite a clever piece of marketing: a campaign to banish cliches from B2B marketing.
IAS, a marketing agency, has set-up a site called 101 cliches that invites readers to submit the worst offenders and vote on those already up. Connected up through social media channels this could be quite a hit as it asks for participation and is fun.
It is heartfelt for me as I cannot stand stock photography – are so many work forces repulsive enough to buy dull bland images rather than expose them to the public? – I really think it is insulting and poor marketing as you want to see who you are going to be working with: we can all spot stock photography. I have commented on this before on this site.
(The image is number two of worst offenders at present).
Anyway have fun and thanks to Dr Dave Chaffey – who won’t remember me contacting him in 2000 when he was a marketing lecturer and I worked at Congress, a sales and marketing agency for US Internet businesses looking to get into European markets; I can’t think what my question was about exactly or even inexactly, but Dave was helpful. Thanks for the tweet.
