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Archive for the ‘Crisis PR’ Category

You’re clamped: a poor attempt to gag

Sunday, May 18th, 2008

My last post was an innocuous but heart warming story of a man that believed he had been wrongly clamped by NCP Services. The owner of the clamped vehicle sawed his car in two in protest.

Not much of a deal you might say until NCP Services director of communications got on the case.

I had quite an aggressive response to a four paragraph post that simply reported what the BBC had said.

Tim from NCP Services stated based on the factual inaccuracies that: “I would be happy to add you to the database of agencies we would never use.”  You’re barred my son!

It was suggested that I take my “offending” post off, which I replied that because someone thinks it is offensive (could be disagree) is no reason to take something off, unless it is slanderous or grossly offensive or insensitive.

After my reply where I pointed out it was a blog, not a marketing website I got this:  “I didn’t realise your site is just a blog.  I thought it was a marketing website.  Sorry to bother you.”

Well!  You would never have thought communications was becoming more democratic and it was about negotiation and diplomacy and less about force.  And anyone involved in PR, especially if they are senior, should recognise the power of blogs surely?

But you know Tim and NCP Services has a  interesting perspective that might surprise.

When I pointed out the story of the bus that got a ticket in Manchester I got an interesting reply.  The reason was that the bus driver had simply gone off to breakfast leaving the vehicle blocking later buses causing a real obstruction.  That puts things into a bit of perspective.

Tim states NCP Services also have doubled the removal from our roads for untaxed, many in a dangerous state, vehicles.  This is a positive messag that we do not tend to hear or take in.
Clamping and parking fines are a contentious issue.  I know how most people feel and I generally feel the same.  But NCP Services has a story to tell.  Once you explain your position, if it has merit, you can possibly achieve some change in opinion.

Open dialogue has to be the best way for the majority of time.

I am very happy for Tim to supply copy for a post about the work they do and examples of they are trying to change viewpoints and work in an area that arouses strong emotions.

It’s preferable to use “jaw jaw and not war war” as one great man said.