Artisan has registered a couple of notable landmarks recently: 4th birthday on March 1st and 500 posts on this very blog on February 19th.

And this month is the 4th anniversary of this blog delivering views, news and interviews.  I said on the 500 posts entry about what I had learnt and how I think I have improved as a writer and communicator (barring my desperate need of a sub-editor at times – no more job inquiries I was joking ( well half-joking!) (I do not need a sub-editor for my client work!)).

Well a few of the really early attempts to create material of interest that reflected my outlook and were possibly of interest to readers are not bad on reflection.

I thought this piece (from way back in April 2006) was worth a look: 10 PR Crimes.  This was based on a piece I got in Entrepreneur NW on 10 Networking Crimes for Mark Greenwood of Simply Networking.

Mark actually called me a month ago or so about another article I had written for him that he said read really well and was still fresh even though it has been written a few years ago.  Such praise is welcome.

Anyway here it is:

Rob Baker of Artisan follows on Mark Greenwood’s Networking Criminals article (that appears in the current issue of Entrepreneur North West) with 10 PR crimes that should be outlawed.

Writing poor English.

Anything that hampers the reader: long sentences; long paragraphs; over use of capital letters; jargon etc.

Disguising a press release as an advert – PR is about news, it is not free advertising. If it reads like an advert then you will not get in the paper, but you might get a call from the sales department inviting you to advertise.

Sending stories to papers that are of importance to you but are of no interest to anyone else.

Not recognising a great story when you have one to tell.

Not recognising all the titles and media channels that would be interested in your story or a contribution from you. It is alright getting in the Obscure Suburban Times
or the Unheard Of Village Enquirer but it is a rather limited outlook that will not yield the best results.

Telling the reader how delighted the managing director is that the company has won a one million pound account –would never have guessed that he or she would be pleased, but you can never tell. Quotes should be interesting and give a further insight into the story.

Dull photos. Use images to really enhance your story –it makes all the difference.

Not engaging with journalists. You should build up your relationship with journalists. Anonymous blankets e-mail shots with your story can have their place if you do not have much time. However, working with journalists, learning about their publications, their foibles and needs will really help you.

Writing poor English –it has to be said again.

This is one of the PR Tips article links on the front page of my blog, so it couldn’t have been so poor.  Check out Getting more out of your agency, Tips to improving your PR and Choosing your PR agency.

David Brent would be relieved to hear that office speak is alive and well.

The BBC has a funny, perhaps frightening, top 50 supplied by workers who are suffering such torment and had to speak out.

My favourites are :

“The business-speak that I abhor is pre-prepare and forward planning. Is there any other kind of preparedness or planning?”  Edward Creswick, well done you are on my blog.

“The expression that drives me nuts is 110%, usually said to express passion/commitment/support by people who are not very good at maths. This has created something of a cliche-inflation, where people are now saying 120%, 200%, or if you are really REALLY committed, 500%. I remember once the then-chancellor Gordon Brown saying he was 101% behind Tony Blair, to which people reacted ‘What? Only 101?’”
Ricardo Molina, don’t watch The Apprentice it might be too much.

(By the way one of the “idgits” on the show wanted a simbiotic relationship with Sir Alan, that is a mutually advantageous association).

“We too used to have daily paradigm shifts, now we have stakeholders who must come to the party or be left out, or whatever.”
Barry Hicks

“Until recently I had to suffer working for a manager who used phrases such as the idiotic I’ve got you in my radar in her speech, letters and e-mails. Once, when I mentioned problems with the phone system, she screamed ‘NO! You don’t have problems, you have challenges’. At which point I almost lost the will to live.”
Stephen Gradwick

“Holistic”, “leverage” and “synergy” are my bugbears.

Still, it is not an new problem.  I would strongly recommend this piece by the great pamphleteer George Orwell who records some clumsy and turgid prose and gives suggestions how to express yourself clearly.  Is there any better teacher?