PR and the feel good factor
Monday, March 17th, 2008It is all about bottom line, isn’t it?
Well yes it is. If you demonstrate a return for a client that is greater than the spend then they will probably continue to use you, especially if you factor in all the other benefits.
Yet, it can be about the feel good factor, which is a horrible term but apt here.
I placed a client on TV the other day talking about a business subject that has benefit to his practise. Yet, the thing he mentioned that pleased him was that his young son was so impressed he asked him for his autograph. For those of us not good enough to make Jimmy Page jealous or knock Petrov out of the Man City team it is a result.
Sometimes, and at the risk of being fluffy, raising a smile or making someone’s day is a return in itself.
