In the Indian city of Mangalore women drinking in bars were attacked by men from a conservative and fringe political group called  Ram Sena, which believes women should not engage in such activities.

While different cultures have different views and I cannot say if it is accepted practice for women to drink in bars, nevertheless the attacks were certainly uncalled for.

The  assaults are being condemned in many quarters, especially as some women were kicked on the floor by assailants numbering 30 or more.

The reaction and protest against such behaviour has led to a Facebook campaign called the Consortium of Pub-going, Loose and Forward Women, which now has 5,000 supporters.

A pink underwear “direct mail” campaign to the offices of the right wing group is being planned and women have been urged to go to the bars in their local towns on Valentine’s Day and enjoy a drink.

Brilliant PR and marketing that will generate debate, support and shame the assailants.

You might have heard or seen the work of Banksy, the satirical and very sharp Bristol graffiti icon.  It is worth having a look at more of Banksy’s creative work.

As I was flicking through the above link I came across this image.  So my idea discussed below is sort of original, a dog and a cow are not exactly the same and anyway dogs hit a better demographic and are more mobile.

NW Business Insider had a wonderful piece on the dog advertising concept in their current feature on guerrilla marketing.

I originally came up with this concept after selling in the story of a certain dog called Dante in to the South Manchester Reporter. The story of the curry loving pooch spread to the Metro, Manchester Evening News and even The Guardian.

It seemed obvious that there was original and possibly effective advertising mileage to be had and so I teamed up with Mick Greer and Phil Howells, well- seasoned advertising pros.

The lucky recipient was a family lawyers called Greens & Co.

It is some fun but also when there is so much competition to grab our attention it is a little different and attention grabbing.

A quick note: Has no-one done it before? I don’t know. Churchill said an original idea is just a good one everyone has forgotten.