It is a hard thing to convey in words.

But I saw this fantastic image in The Guardian on Tuesday by photographer Michael Wolf.  Of course I don’t have this type of backdrop for my press images, but it is an arresting image that jumps off the page, grabs the eye.

Images are key, as one of my business journalist friends once said: “Images sell copy more than copy sells images.”

The aim of this post is to say images are not peripheral, but key.  Yes, this is not a business press release image, but it is arresting.

Have a look at Michael’s incredible images from China on the above link.