Category Archives: LinkedIn

Seven years of blogging about PR in Manchester and beyond – the best of 2006-2012

The Artisan blog was the first Manchester PR blog as far as I know.

Certainly I cannot think of another that is still going from 2006.

It has around 650 posts to date and covers a myriad of subjects, especially those relating to Manchester PR agencies, technology and of course PR itself.

It is better written now than it was when I started although I have picked out some of the best from 2006-2012.  (The most interesting 2112-2013 entries can be found here.

Let’s begin:

Sometimes I have found myself explaining or defending PR agencies such as with this thread.

Yes PR agencies can give poor service, but this is not indicative of the industry.  There are bad apples in every profession.

Sometimes I am doing the opposite such as this piece on a Manchester PR agency promoting payment by results.

Many posts are on the industry and the issues raised such as this post that highlights the weaknesses of citizenship journalism at a time when it was being lauded.

Tips pieces feature occasionally and these from myself How to pitch to bloggers and these from specialists are still very useful today: Judi Goodwin’s How to unleash your writing power! and Bill Doherty on negotiation tips.

Good PR case studies such as “Who parked their tank on my lawn?”  also feature occasionally. 

Some are sillier than others such as Dog advertising, which was this blog’s most popular page for ages, that was inspired by Puppy Doms (a Jamie Clouting favourite).

Some brilliant PR stories are global in reach such as this: “Keyboards dirtier than toilets.”  My Israeli cousin in Jerusalem picked up on this!

A few Artisan PR pieces were also featured in the blog such as this piece in The Guardian for a Manchester headhunter

Sometimes human interest stories including this one about Belsen featured.

I hope you have got something out the Artisan blog, feel free to leave comments and keep following.

Social media as a vehicle to amplify press release reach

This interesting infographic about sharing press releases by social media should make it clear why social media should be considered as a key delivery tool for many b2b and b2c businesses alike.

Traditional media generally through e-mail is still key to delivering content to journalists at newspaper, blogs, websites and through forums, and this should not be overlooked.

What will be noticeable is how the use of images, audio and video engage audiences on social media.

While the old line about damned lies and statistics can be trotted out here and there needs to be some qualification, such as the subject of the press release as against it being viewed, nevertheless more enriched content seems to be the right direction PR professionals should be going if using social media to deliver releases.

“I would like to add you to my professional network on LinkedIn”

i would like to add you to my professional network on linkedin
“I would like to add you to my professional network on LinkedIn.” Well be creative and personalise your invitation!

“I would like to add you to my professional network on LinkedIn.”

It is a bland unimaginative invitation, lacking any effort or thought, and for me  it is becoming the most unwelcome calling card in the social media world.

We all like to be liked, and in business we like to be generally viewed as being well-connected, and what better way of doing that than having vast numbers of connections on LinkedIn?

Yet, LinkedIn is surely about relationships, not just numbers.

The real strength of LinkedIn is that you can ask your connections’ connections for introductions – an immensely powerful tool for generating new business or sourcing suppliers or associates.

Yes you can use LinkedIn to broadcast news, but there is also Twitter and e-mails and newsletters and direct marketing and press releases and websites and blogs – better options than collecting names on LinkedIn to target.

The discussions, if you have time, can be useful – I have given referrals and gained pitching opportunities through such groups.  I am not saying LinkedIn is not multi-purpose, but to link up without any connection misses the point.

So if someone is allowed to enter into your LinkedIn realm, would you be happy to make an introduction or ask for one from somone you don’t know, like and trust, with perhaps, a valuable and highly regarded contact or friend?

Yet I continue to get the standard,  “I’d like to add you to my professional network on LinkedIn” from people I have never met, who have sometimes the most passing things in common.

One contact – who somehow connected with me – even asked for a testimonial even though I had never done business with him nor indeed recall meeting him!

You might like to add me to your professional network, but at least tell me why.  If you can’t I am happy for you to follow me on Twitter no questions asked.