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Archive for the ‘Media’ Category

Time for a correction in the lifestyle market?

Wednesday, August 6th, 2008

The last thing I want is to see magazines going bust.

Over the last couple of years a number of NW business publications have fallen away.  They have been replaced by Crain’s and Good Company and How-Do, which have been life savers PR wise.

The lifestyle press is the North West has been doing well if the number of publications are something to base this statement on.  Buoyed by city centre living, a favourable economy and a property boom the numbers of magazines that I could pick up in Manchester about a year ago I estimated at 14.  There was one named after me I think called “Bob.”

In the last month The Magazine has been the centre of speculation as to its future and now YQ magazine has had to defend its position after cuts fueled speculation.

The lifestyle press has enjoyed the boom.  Any fall off in the property sector and its advertising and worsening of the credit crunch and you have to winder if more stories will unfortunately be appearing in How-Do with increasing frequency.

Is the media talking us into a recession?

Tuesday, July 8th, 2008

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I am starting to hear this criticism being levelled at the media, as though any financial difficulties can be attributed solely to some irresponsible journalists.

If that is true, surely any upturn can be attributed to those same guys. So if your house has trebled in value you should be thanking your friendly local business journalist. Go on treat them to an expensive meal out at the very least.

It is true that confidence is everything. And of course the media has a strong influence here. But the fickle ebbing and flow of that precious feel good factor has more to it than the media wallowing in doom ridden scenarios, if we take away some ridiculous articles: one such piece in a national today claimed that the property market will not recover for 20 years. Who are you Mystic Meg or whatever she was called before the lottery. About as reliable.

The fact is the banks over lent, credit card companies over lent, mortgage companies over lent. We want our money back: Credit Crunch. I don’t have an economics degree I know but it didn’t help the lenders, so.

The media has power, it can influence, but somewhere, at least here, it is for the most part reporting the mistakes of others.

If you want to blame someone there are much more credible targets and some of them unfortunately include ourselves.

Media overkill kills stories

Monday, March 3rd, 2008

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Shocking isn’t it?  The picture above shows some of the damage from the epicentre of last week’s quake.  Some people were woken up no doubt, others lost crockery.

Apart from a serious injury was there any need to dominate the pages and airwaves with this?

And then there was Prince Harry.

Brave lad.  He has done the right thing and you have to admire him for that.  But surely the disproportionate coverage the media has devoted to the story works against their original aim.

When a personality or a story have too much media coverage it undoubtedly starts to grate: people push back against it as though they were being forced into believing something.  It is a natural reaction.

Half the coverage of the Prince Harry story would have got the message across just fine and with more impact.

What else happened in the news last week?  I really don’t know.