This week has seen the launch of a new daily newspaper: i.
You would think that the launch, by the Independent newspaper, would be big news – especially as the newspaper industry has been subject to recession and the challenge of social media.
Yet Britain’s first paid for daily in a quarter century was a secret until last week.
Even the doomed NW Enquirer (a regional version of The Times) that was launched for Manchester was given some fanfare. (I only learnt of “i” when I happened to catch a piece on it on Newsnight).
Still the issue is whether the paper will be a success. Priced at just 20p and being 56 pages long with good content – I assume – you would think so.
The Newsnight guest was cautious (I sum up): everyone is used to free papers and the convenience of having it placed in their hands.
So “i” might find it a struggle to get established simply as we have been conditioned to the point that going into a newsagent with 20p is too much.
I would try it, but I haven’t seen it. I really do need someone to put it into my hands to have a peek.
Update: I find myself buying “i” quite regularly – hands up, a good idea from my experience. I only have time to flcik through and as its 20p it is not a question of sizing up the options. I am actually surprised others have not followed.