I had a quick peak on the clearing university courses for PR and a staggering 300 plus degrees came up.

Some were single discipline, others were combined with journalism, languages and business.

If I was going to college again I would find the choices very attractive. But are there simply too many courses?

I couldn’t say how many openings there are for PR graduates in agencies or in-house. Of course it is worth doing a course for the enjoyment and skills learnt. However, many PR graduates will want to be in PR, naturally.

Is that reasonable? Is it possible, or are many people going to be disappointed? I think PR is open to all graduates, especially ones with wide interests. I would say that luck is going to play as much a part in their careers getting off the ground as choosing the “right” degree.

Maybe I am being a bit too harsh.

I was traveling past the Manchester University student Union building and happened to see the mess of campaign banners for the student elections.  What struck me is for all their garish “look at me quality” they said nothing.

Well literally not nothing, they did not say anything that would give me a reason to vote.

One said “Rob Pinfold Mr Incredible” and another said “vote for Vicky its not tricky.”  One sounds like a night club Lothario and the other a silly schoolgirl.

I am sure this is the level I was at when I was at secondary school and I might be generous in that small appraisal.

Where is the messaging?  What do you stand for?  What commands me to spend my time voting for you and not in the pub?

I am not saying that I want them to be at David Ogilvy’s level, but you wonder when it so pathetic….