Networking becomes big news in Liverpool

The Liverpool Daily Post has an 8 page supplement devoted to networking in Liverpool.

Please note that I am not sure sure if the networking stories are going on the Daily Post’s website but it is well worth buying a copy of this Wednesday’s edition.

Networking4Business is launching its programme of Liverpool events after the Summer. I will put up the first event when I have further details.

Mark, of Networking4Business, has half a page on his views on networking, so hopefully this is a useful start to help launch his events in Liverpool.

Networking4Business features in NW Enquirer

Networking4Business features in the latest edition of NW Enquirer

The Enquirer’s article about business networking in the city shows the importance of networking to many of Manchester’s businesses. Simon Wharton of digital media specialists Virtuaffinity states that networking has been crucial to his business and its survival.

Simon’s full quote about networking is: “It is our primary tool. I don’t think we’d have survived this long without networking. A lot of our business has come through people I’ve met at Networking4Business.”

Look out for more coverage for Mark and Networking4Business in Wednesday’s Liverpool Daily Post and the current edition of Business550

Networking in Manchester

Networking4Business is holding a great event at Tiger Tiger in Manchester’s Printworks on the 23rd May.

The evening affair will feature speed networking, live music and buffet and licensed bar to keep you refreshed.

Networking4business’ events are relaxed and attendees are under no pressure. They are an effective way to meet key contacts.

Contact Mark Greenwood for more info at mark@networking4business.com or call 0161 721 4831

Making a return on investment from PR

I usually give out tips but this time I want to talk about return on investment from PR.

I do a lot of work for small businesses and they want to know what they get for their money.

It’s absolutely fair to ask. They have to make business decisions on limited budgets that pay off. But when they get the reply I suspect sound judgement does not always feature in their decision-making.

As long as PR spend generates more money than is invested then surely it is worth pursuing, especially as it can a very high return. After nepotism and recommendation it is the most cost effective way to generate business.

I am generalising. Some businesses use expos best to their advantage others tele-marketing, but on the whole I am happy to argue my point. You have to spend your money in the best way for your enterprise.

However, the cost of PR is highly cost effective. You do not pay papers to get coverage. All you pay for is the PR guy’s time.

Let me demonstrate by contrasting with direct marketing.

Consider how much time, energy and costs go into a direct mail campaign for instance: materials, printers, postage, copy, designers etc. Average return on investment for a direct mail campaign: 1% is a high return, usually about half of that.

PR works on a number of levels for return on investment:

  • Enhancing brand image: many see mailers as junk, not the best association, getting published has the opposite message
  • Building awareness: 400,000 read the Manchester Evening News. How many people receive your mailers? Could you afford to send 400,000 mailers?
  • Supporting other marketing activities: you go networking, the other person has seen you in a recent article, imagine the effect that has in building confidence in youInquiries: a good product or service will lead to clients coming to you

It is this last return which I want to mention. One inquiry that leads to a sale for some products or services pays for the PR spend. Any more and it is profit.

Your product sells for £10? Well it is easier to generate inquiries for smaller value products.

If you do not agree do not risk your money on any sales or marketing and see what happens or worse still nothing happens.

Business is about risk and limiting that risk. PR can be done with little risk – or spend if you prefer – but has high potential.

But do it well. I see many people who get in Obscure Area Times or Back and beyond Gazette and think they have done well and miss the real opportunity.

Good PR will, as will good networking, pay dividends but only if you invest.

A great couple of weeks for Artisan Marketing Communications

The past two weeks have seen Artisan Marketing Communications achieving superb results for our clients in manufacturing, professional services and IT sectors. Among the coverage are the follwing results:

Restore Foam – French Tradings first foray into the world of PR resulted in a half page feature in the Manchester Evening News. Even though it’s early days enquiries were forthcoming. The cost of advertising for half a page in the MEN business supplement is GBP6000. The supplement is viewed by 125,000 readers. This client has been developed in a joint marketing campaign with Manchester web developers Virtuaffinity.

Networking4Business has enjoyed some good coverage over the past few weeks. You can find out about Mark and the art of networking in the current issues of the following publications: Entrepreneur NW, Business 550 and Manchester Chamber of Commerce magazine.

Networking4Business’ Chorlton event was attended by South Manchester Reporter. Please look out for the Life in Pictures section, which will have a photo spread in the next few weeks. If you were there you might be in.

Vital Football were featured recently in the Liverpool Daily Post. The lads (directors) were shown playing Subbuteo although the icLiverpool website does not show them displaying their table football prowess.

Skype
Artisan can now be contacted on Skype: artisan1074

Free PR offer
Artisan is happy to do PR for a charity as our commitment to the community. There will be no charge but we are asking for smaller and less well-resourced causes that would like a helping hand.

10 PR Crimes

Rob Baker of Artisan follows on Mark Greenwood’s Networking Criminals article (that appears in the current issue of Entrepreneur North West) with 10 PR crimes that should be outlawed.

Writing poor English.

Anything that hampers the reader: long sentences; long paragraphs; over use of capital letters; jargon etc.

Disguising a press release as an advert – PR is about news, it is not free advertising. If it reads like an advert then you will not get in the paper, but you might get a call from the sales department inviting you to advertise.

Sending stories to papers that are of importance to you but are of no interest to anyone else.

Not recognising a great story when you have one to tell.

Not recognising all the titles and media channels that would be interested in your story or a contribution from you. It is alright getting in the Obscure Suburban Times
or the Unheard Of Village Enquirer but it is a rather limited outlook that will not yield the best results.

Telling the reader how delighted the managing director is that the company has won a one million pound account –would never have guessed that he or she would be pleased, but you can never tell. Quotes should be interesting and give a further insight into the story.

Dull photos. Use images to really enhance your story –it makes all the difference.

Not engaging with journalists. You should build up your relationship with journalists. Anonymous blankets e-mail shots with your story can have their place if you do not have much time. However, working with journalists, learning about their publications, their foibles and needs will really help you.

Writing poor English
–it has to be said again.

Manchester PR agency Artisan Marketing Communications offers clients effective public relations, copy and social media services

What we do

Primarily we are a Manchester PR agency that offers media relations, copy writing and social media throughout the UK although most clients are based in the North West.

We also can offer advice on integrating your PR programme into your overall marketing activities.

How is that beneficial?

PR is a far more effective way of communicating with your market than any other marketing, including direct marketing, tele-marketing and advertising.

The only exceptions are word of mouth and nepotism.

Papers have a wide reach – The Manchester Evening News sells 148,000 papers each day- and readers generally accept the truth of what they read. If a paper talks about you then you’re are newsworthy. It is almost an endorsement from a “neutral” source. That is a powerful way of connecting with your potential clients.

But more than that, the PR aims to improve your reputation online, be it on blogs, media websites or through Google search.  Quality content in online media outlets is perhaps the most powerful online marketing there is.

Will I have to pay the media?

No. Artisan gets you in the media because it creates newsworthy stories that an editor will want to publish.

Is it expensive?

It can be if you go to a big agency. Many agencies charge £750 per day, that’s £100 an hour.

We are considerably cheaper –within the budget of a Small to Medium sized Enterprise – because we do not have big offices or egos.

We provide a service that is based on getting you results.

Other agencies will state they provide the same service. How can you be sure that we will? Well, we depend on word of mouth. So, we depend entirely on delivering the results and customer service you expect. This means that doing a superlative job will get us the new customers we need by referral.

If we lose your account it will hurt. Some agencies only care when they lose a big account because that is the only time it hurts for them.

Curious? PR might be the catalyst for your growth or it could support your current PR?

Please call and we will be happy to explain more about how PR can help you.Please contact Rob at Artsian Communicationsrob@artisanmc.co.uk07957611834

Manchester PR agency offers communications advice, practical support and implementation.