Salford City Radio appearance: measuring radio coverage
Wednesday, May 7th, 2008I have been given the opportunity to talk about PR on Salford City Radio 94.4 FM today at 2-3pm. Most of the hour is a selection of my tunes based on my superlative taste – no irony intended.
But what are the benefits and how do you measure them?
Well there is RAJAR, which stands for Radio Joint Audience Research Limited. This produces research that shows reach, share of possible reach, average listening time etc.
But being surveyed is not cheap, it can run into the thousands. So many local stations will be a mystery concerning their success.
I was told that previous guests had gained new business as a result of their appearance, including a toast master that secured two new bookings. Perhaps the best measure.
Anyway whatever the result, it is worth going through the process to see what clients go through as I dismissively tell them not to be nervous.
Thanks to Jon Monks of Chapel Street Business Group for settling my nerves and setting up the opportunity.
