Are Apprentice hopefuls made of the right stuff?
Thursday, March 27th, 2008Another series of The Apprentice: another set of banal self-serving and deluded individuals for this”reality TV” dross:
“I rate myself as the best salesperson in Europe.” Jenny
“There’s nobody at my age who has achieved what I have.” Lindi
“If I am faced with a situation that may cause mere mortals to quake, I don’t.” Reaf
“I haven’t failed at anything.” - Nicholas de Lacy-Brown before he got kicked off The Apprentice last night.
Compare with a true entrepreneurial hero:
“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else”.
David Ogilvy who built from scratch a worldwide leader in advertising: Ogilvy and Mather.
