Artisan Marketing Communications, not “media communications”
Tuesday, July 21st, 2009I am not too precious about my brand – about being a brand guardian.
If someone says Artisan Media Communications I am usually fine with that.
At first I wanted Artisan PR but that had been taken by an Edinburgh PR agency some time ago.
(To be completely accurate I wanted something like Orange PR (I can’t remember the colour, it could have been a purple or blue derivative). I put this to Simon Wharton who quickly admonished me and informed me this was a crap name and I should think again – and I did).
After choosing Artisan Marketing Communications I thought maybe media communications was more appropriate, better. Sometimes interested parties would believe that I offered marketing and I would have to correct them and say PR!
But now marketing communications is the more appropriate term in some ways because it is more than using the media. It is about using contacts, advising on presentation, finding introductions through networking, looking out for opportunities: awards / pointers on who can offer help be it a grant, further contacts and referrals.
It is about, when possible, being another set of eyes and ears for clients.
The media is still at the core of what I do, but a lot of the value add is bringing my knowledge of organisations, people’s businesses and the Manchester / North West business landscape (as much as I know) to the attention and benefit of clients.
It is a never ending, often time-consuming process while I work in PR, but a necessary and productive one.
