The Big Chip Awards last night proved very satisfactory for Manchester digital agency 11 Out Of 10, which came away with the title for “Best Use of Search” for its work with Pure Gym.
For Artisan this is the third winner in a row it has worked with to gain recognition at the Big Chips Awards.
In 2010 it was 11 Out Of 10 with Pure Gym again for “Best E-Business Project” and the year before “Best Green Chip Award” for server hosting company Melbourne.
If you jump a year to 2007, it was Jamie Clouting at PushOn, for “Best Rising Star.”
The awards, the biggest outside the capital, attract well over 250 entries – the numbers have been going up significantly in recent years and this year I believe the number was nearer to 300 agencies, companies and public organisations submitting their work for examination.
For certain categories, such as “Best Use of Search” and “Best E-Business Project” the competition is especially intense.
So to have specifically targeted key awards – one each year for the past three years – and to have won all three is quite some achievement.
The value to clients is hard to calculate in terms of pounds and pence, but if you weigh up using the accolade of being a winner of a well-regarded industry award on an agency or company’s literature (including website), social media, for PR and in pitches to lend greater credibility, then its value must be well above the time and money invested, even by the meanest of calculations.