Lunch with Kevin Feddy – business editor of the Manchester Evening News
Tuesday, February 2nd, 2010This lunch I was lucky enough to be invited by Manchester Science Park to hear Kevin Feddy.
Here is a synopsis of what Kevin, who runs the MEN business desk, had to say:
“It is all about (the business pages) people, innovation and ideas….how ideas relate to the public at large. It is much more than figures, it is about people, dreams and aspirations.”
SMEs are of interest as much as the blue chips. In fact there is a lot of room for stories about smaller concerns.
Kevin is especially interested in hearing from businesses that he feels will emerge from this recession in a very healthy state:
- Internationally trading companies / exporters
- Green technology
- Innovation – companies that will shape the way we live
- Technology – but make sure the layman can relate to it. The MEN business readership is general and professional in nature and stories must be understood by all.
The key point is that business titles such as the Manchester Evening News want to hear from all types of business, of all sizes that have something to say. As a PR I ask potential clients, “What can we say, what do you want to say?”
Everyone can have a voice, offline and online, providing their company, service or product, is of interest.
